Did you know that two of the most victorious business ideas of the twentieth century were invented by a man who died in debt? The two inventions are still in wide use and originate hundreds of billions in income each year. We think of Thomas Edison as the creator of the light bulb. The truth is that Edison invented the light bulb so he could shop his electrical distribution system. Marconi is still known as the Father of Radio but in fact his invention was based almost entirely on others' work.
Con Edison is still a powerhouse (pun intended) in the electrical power distribution service. Edison didn't establish the contemporary power grids, however. His invention was for Dc power distribution. A man by the name of George Westinghouse Jr. Was an inventor. He invented the railway air brake. He is most widely known as Thomas Edison's main competitor in electrical power distribution. The Westinghouse and Edison clubs competed for years in what became known as the "War of Currents", Ac vs. Dc. Science eventually won the battle because Ac power distribution is economy to deliver. The point here is that neither Westinghouse nor Edison invented it.
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The Marconi business was wildly victorious as was Marconi himself. He was awarded the Nobel Peace Prize for his work on the radio. He was heralded as one of the many inventors of all time. He later became a Senator in his native Italy. His fame and fortune were stupendous! He, however, did not establish the radio.
The creator of both of these died in debt and alone in the New Yorker Hotel. That was January of 1943. Later that same year the Us consummate Court upheld his patent which, in effect, said that he had verily invented the radio. He had sold all of his patents for Ac power distribution to his former employer, the Westinghouse galvanic Company. His name was Nikola Tesla.
This story is a excellent example of the truth about victorious business ideas. Edison, Westinghouse and Marconi all knew the truth. Marketing is the key. victorious business ideas are not the only things that matter. What counts is that you get others' to buy them. Thomas Edison's business didn't fail because his Dc power distribution didn't win. He adapted his business to distribute Ac. Westinghouse knew that it was not the invention alone that made the incompatibility but rather getting it to the public. Marconi's success was largely based on his mass appeal and his capability to take his ideas to market. victorious business ideas work because they are marketed. So remember Tesla when you think you have the many stock or service. It will not mean anyone unless you shop it.
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